POS Merchandising

Strengthen Your Retail Business with Smart POS Merchandising

With quality advertising materials the design of Displayprop POS Merchandising Solutions allows them to advertise the unique characteristics of varied brands in more sophisticated competitive environments as POS Merchandising is essential for drawing customers converting them and influencing their buying habits.

Our services range from innovative functional design to promote and sell products through Merchandising Solutions POS.

  • Shift customer decision-making

  • Inspire the purchase of unplanned products

  • Increase the visibility of products

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POS Merchandising

Bring Your POS Vision to Displayprop

Capture the shopper’s focus and guide them to buy with strong POS merchandising. Displayprop’s working with you to use great design and tiptop materials color theory and customization of props to help brands shine bright at the point of purchase.

• Further the narrative of the brand

• Place products strategically in areas of most foot floor traffic

• Provide complimentary merchandising for seasonal or promotional advertising

Retailers working with Displayprop’s design and manufacturing know how to create POS Merchandising with both beauty and brilliance.

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Why Smart POS Merchandising Matters

Displays for the Counter and Tablet

These are the perfect impulse buy displays for promotional or newly launched products.

Displays That Stand Alone

Tall display units for large and seasonal products that are strategically located in aisle intersections or at the end of an aisle.

Displays in the Air and in the Window

Window displays are great for bringing in customers from afar and highlighting specific products with varied advertising.

Themed & Promotional Stands

These seasonal and event-based campaign stands create a cohesive brand narrative and increase product visibility during important sales periods.

Merchandising at the Shelf and Endcap

Horizontal and vertical merchandising systems for shelving that guides customers by creating a clear and distinct hierarchy of merchandising to enhance the visibility of a certain product category.

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POS Merchandising

Creating Effective POS Merchandising Displays

A successful POS merchandising strategy involves much more than positioning products at the checkout counter. It requires purposeful design, intentional product positioning, and ongoing optimization driven by the observation of consumer behaviors. Displays should be brand aligned, visually attractive, and easy to navigate.

Retailers can design POS displays that grab attention and fuel impulse purchases by strategically combining the right categories of displays, durable materials, attention grabbing colors, and whimsical props. This increases impulse purchases and drives overall sales.

POS Merchandising
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Materials Used in POS Merchandising

Materials must be durable, affordable, and visually appealing.

Cardboard and Corrugated Board

Cardboard and corrugated materials are commonly used for temporary or promotional POS displays. It is easy to modify, lightweight, and affordable. It supports short-term marketing campaigns, and can be printed in full color for high-quality graphics.

Acrylic

Acrylic is used for permanent POS displays. It offers a modern look to displays for cosmetics, electronics, and other premium products.

Metal

The metal frame and components provide strength and durability. This durability is often required for long-term installations where free-standing units are used.

Wood

Wooden displays are often used for brands that want to emphasize craftsmanship or sustainability. Their use in high-end retail boutique environments adds warmth and quality to the unit.

Plastic and Composite Materials

Due to their low cost and versatility, plastic is often used to create molded displays, reusable units and composites.

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Color Strategies in POS Merchandising

The use of color is one of the most important aspects in the design of displays to capture the buyers’ first impressions and influence their shopping decisions.

Brand Colors

The consistent use of brand colors is quite important in display construction. This may assist in reinforcing brand identity and brand loyalty or trust.

Bold and Eye-Catching Colors

Promotional displays that incorporate bright, eye-catching colors, like red, yellow, and orange evoke urgency and are incredibly effective for time sensitive purchases.

Neutral Backgrounds

When the color and detail of the displayed items are visually complex or pronounced, the use of neutral display colors (white, black, or grey) may be most effective to isolate the displayed items.

Seasonal Themes

Using different colors for different seasons or holidays (pastels for spring, festive colors for Christmas), can keep things feeling new and up to date.

Guiding Customer Attention and Emphasizing Key Products

By using colors that ‘pop’ and are high in contrast, customers are drawn to particular areas of the display, improving their visibility and effectiveness.

Adjustable and Customizable Elements

Adjustable and customizable technology and/or props are of foremost importance to facilitate and enhance the effectiveness of the display.

Storage and Display Organization Tooling

Storage tools that are specifically designed to accommodate particular items can be arranged for ease of access and to suit the various sizes and forms of the items.

Signage and Display Branding

Informational and enticing signage is capable of conveying images of discounts, new and improved items, or the benefits of the items. Branding on display walls or end caps is also used for marketing the store, and to enhance the cohesion of the display.

Purpose and Effect of Lighting

The addition of stored light (LED) to the display will elevate the displayed items and add to the cosmetic use of the display. Cosmetics and electronics benefit from backlighting or spotlights.

Digital Smart Elements

The addition of smart (digital) elements such as Touch and/or Motion Activated Sensors, QR codes, or other inexpensive mechanisms can enhance the engagement of customers by facilitating interactive digital experiences.

Current Theme and Graphics

The addition of props such as seasonally, miniatures, or other thematically appropriate graphics can add to the personality of the display and facilitate alignment with current/campaigning themes.

Modular Components

For retailers, the modular design system provides flexibility to update or change display configurations to suit varying products and promotions.

Interactive Displays

In today's experience driven retail landscape Interactive Displays are changing the way brands engage with their customers. They are more than just static displays as they allow consumers to touch and explore transforming simple interactions with products into exciting experiences. The right design can use integrated LED lighting digital screens motion sensors modular components and branded props for a tremendous impact on how long and how many customers make a purchase. This design should incorporate strong intuitive user flow and use materials and color contrasts that are durable and integrated seamlessly with the brand. When interactive displays are well designed they go well beyond simply showcasing products by creating immersive experiences that draw and engage customers and increase sales.

Promotional Displays

In today's highly competitive retail environment Promotional Displays are far richer than being temporary displays. These are well designed retailing tools that capture the attention of the shopper and motivate a purchase. Costly impulse purchases are made because of the right display design and merchandising and the Promotional Displays achieve this. When strategically designed promotional displays are the tools that motivate the shopper to purchase rather than browse. This is how they create value.

Event Displays

In fast paced trade shows exhibitions and brand activations Event Displays play a crucial role in capturing attention within seconds. A well designed display not only showcases your products but also communicates your brand story clearly and confidently. To stand out in crowded venues focus on bold visual elements cohesive brand colors lightweight yet durable materials and modular structures that are easy to transport and assemble. Strategic lighting clear signage and interactive components can further increase visitor engagement and dwell time. When thoughtfully planned event displays become powerful marketing tools that attract foot traffic spark conversations and leave a lasting impression long after the event ends.

Product dimensions audience store layout and campaign objectives are important when choosing merchandising displays. You also need to consider the type of display (counter endcap or stand-alone) and its location. Will the display need to be replaced regularly? Describe the required durability and the need for brand exposure displays clear communication and strong visuals are critical.

Budget and environment are the primary considerations. Wood is ideal for lifestyle brands. Cardboard is ideal for temporary displays. Acrylic has a sleek premium and modern finish while metal is more rugged and will last longer. If there are a lot of display placements be sure to consider strong scratch-proof materials.

Merchandising displays are effective at driving impulse purchases when products are placed in the direct line of sight or in the very near vicinity of the checkout area. POS products should utilize bright colors quick sales.

With the customization of POS displays the brand identity is strengthened and the brand becomes more widely recognized increasing customer confidence in the brand.

If you plan to do product launches or seasonal promotions short-term campaigns then temporary displays would work better. On the other hand permanent displays work better for core products that require consistent attention. Your decision will depend on campaign length budget and enduring merchandising approach.

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* Leading manufacturer of visual merchandising and window display props. Custom retail displays, mannequins, and creative solutions for stores and brands.