Almost all purchase decisions begin outside the store rather than inside it, Customers evaluate if the store is worth their time based on the window display in just a few seconds. This means that a good window display can convert people passing by on the street into paying customers but a bad display can be quickly ignored. Window displays utilize psychology and strategy to convert customers. Window displays utilize psychology and strategy to convert customers.

The first and a very important component to a good window display is capturing the customer’s attention. This is typically done using a color and lighting. The right color whether it be a set of contrasting colors or a simple cohesive color set can help the display stand out among all the other store displays and to complete the display lighting can be used to guide the customers focus to the store and of course set the mood to help match the ambiance of the store. These are all components to a display and are in no way the most important. At the end of the day a customer simplifies all their decisions. This means that if a store display is confusing to a customer the store will lose the opportunity to convert that customer.

Customers might get confused and fail to understand what your display is trying to showcase Your displays might have too many elements and mixed signals. It’s important to have uncluttered displays. Displays that make customers think too much tend to be ignored. People don’t like to think and they tend to just walk away.

Better display windows do not have to be more expensive. You can think of better and more creative props. You can have better and brighter ideas to use other things around you. Even small changes can have a better effect. More people will see your display. More people will be attracted to it.

Lasting effect should be your main goal You want to have a lasting positive impression on customers that will result in more sales. Your display windows have already convinced your customers to make a purchase before they walk in to your shop.